The China Import and Export Fair is a comprehensive international trade event with the longest history, the highest level, the largest scale, the most complete variety of commodities, the largest number of buyers, the widest distribution in countries and regions, and the best transaction results in China. It is known as the "China's First Exhibition", the whole fair shown as flexible and diverse. In addition to traditional business transactions, it also holds online trade fairs. The Canton Fair focuses on export trade and also does import business. It carries out various forms of economic and technological cooperation and exchanges, and business activities such as commodity inspection, insurance, transportation, advertising, and consulting. As an international shoe supplier, we also participate in this great exhibition to exhibit our products. There are many styles to choose from. Considering the trend in other countries, lace-up sneakers, basic style rubber shoes colorful kids shoes with decoration, and women casual boots are very popular among the nations. We choose these styles according to the market research, which helps us to have an overall sense of the fashion trend in foreign countries.
2. Exhibition
During the opening of the exhibition, we met a number of customers from different countries, here are the specific situations: there is a Middle East customer who seeks cooperation for men sports shoes, and he is quite interested in our samples for our products meet his need. Two American customers want to buy some rubber shoes in order to cater to the youth. Our basic style plus some little detail is exactly what they need. Two European customers have little concern about style, they care much more about the environmental protection degree of the products. They want the vulcanized shoes including the decorations and packages to be recyclable and the samples should pass the Europe "REACH" test. Three American customers show great interest in these new shoes of the year and had friendly discussions on specific trade matters. We also confirmed the cooperation relationship with 3 customers and make the confirmation. Generally speaking, the exhibition was a very pleasant trip. We acquire many useful experiences here as well.
As shown in the picture, the customers on the left and right are David and Lisa from the United States. They wanted to purchase a batch of PU upper women shoes to meet the market demand, and our exhibition happened to have one that met their needs. After returning, our company signed an order of 20,000 pairs with the two customers.
3. Summary
In this exhibition, our biggest feeling is that we need to understand the market demand and provide targeted marketing for different styles in each country. Of course, we also welcome foreign friends to send us their needs, and we will do our best to meet them. What the exhibition provides is a window for communication, we exchange our idea with our foreign friends here. Because of exhibitions like these, China is tightly connected to the whole world. The whole world is not a sole island, but a unit connected to each other. We hope there will be more people who join the exhibition to seek cooperation. We will always provide you the best service and products.
