According to the Russian state-owned news agency TASS, voytsekhovsky, chairman of the Russian Shopping Center Committee, met with representatives of the Iranian business association at the Iranian embassy in Moscow. The two sides agreed to replace western brands with Iranian shoes and clothing products within three years, but first of all, the relevant procedures in the early stage should be resolved as soon as possible.
The head of the Russian Shopping Center Committee said: "Iranian manufacturers hope to expand their business in Russia, but if there is no investment, only through local dealers, Iran can not get recognized well-known brands in Russia. Therefore, Iran needs to invest funds and energy in brand creation and commodity marketing, especially in promoting and establishing brand image, and giving priority to solving logistics problems."
In addition to logistics and certification issues, Iranian manufacturers should set the product price within the range generally accepted by Russian consumers. Russian department stores are preparing to carry out a series of exhibition activities of Iranian brand products. At the same time, Iranian shoe and clothing manufacturers must set up their own local branch management offices and invest in corresponding advertising. The best choice is to take a step-by-step route. Although it takes a long time, the cost is lower and the effect is good.
