GUIDI and The Matrix issued a cross-border joint series, dark sci-fi style

17/01/2022
Many luxury brands, including shoe brands, are making various attempts to rejuvenate. As an Italian leather goods brand, GUIDI naturally has many fans and stars. Founded in 1896, this brand has been in love with the traditional method of dyeing leather by craftsmen dating back to the 14th century for more than 100 years. However, this classic brand has a low-key style, and all other gimmicks except products are reduced to the extreme. In many cases, this brand and even commercial promotion are directly rejected. Of course, this is also the reason why many people do not know this brand, but good products still have an excellent reputation. The styles of many celebrities who go out on the street are the classic styles of GUIDI, but many people do not pay attention to them.

Later, the GUIDI brand experienced the inheritance of the series, and finally found a way to realize the value and guarantee the handmade production. Adhering to the original intention has brought the rapid development of the brand. So far, the products of this brand are still very rare, and in order to promote the concept of the brand to the people who like it, GUIDI has also made some attempts. Recently, the media revealed that "The Matrix 4" XGUIDI officially launched a new joint series. During the preparatory period of The Matrix 4 movie, GUIDI designers were invited to create shoes and accessories for the protagonist, and in terms of style, it will inevitably be dark and sci-fi. And it is worth looking forward to after the new products are added with more characteristics of the era. If you can, wearing the same style of clothes as the protagonist of the movie is also very shocking.
The cooperation between shoe brands and entertainment film and television works is not only carried out by GUIDI. In fact, many Italian shoe brands have tried this aspect. Different style brands will look for different types of film and television productions to cooperate, and the effect of the launch is quite brilliant, and many classic shoe brands are the royal styling designers of film production companies.

I believe this kind of integration and cooperation will be more frequent in the future. For designers, there will be more models with more personality to show their design works, and for consumers, there will also be more alternative interpretations of clothing accessories by movie characters, which is the best of both worlds. Cooperation.
However, in terms of styling, there are also many fans who are concerned that the matrix reboot series released by GUIDI will be different from the image in The Matrix 4 movie. After all, the style application of some accessories is more important in the corresponding scene, while some items The design needs to consider more practical details.